We’re driven by love to take action for children.

Our vision is that every child and young person has a safe and happy childhood, and the foundations they need to thrive.

Childhood is precious. We don’t have long to get it right.
That’s why we take action to change the childhoods of those who need help to thrive. Giving vulnerable children and young people the protection and practical help they urgently need, and tirelessly campaigning for lasting change.

Our values are really important to us. In everything we do, we’re:

Passionate.
Ambitious.
Collaborative.
Inclusive.

Our areas of work
We take action in three ways:

Intervention. Anyone can get trapped in poverty, abuse, or violence. When we spot problems, we take action early. We step in to help children, young people, and families before things get worse.

Prevention. We give young people the support they need to grow up safe and happy. Projects like The Blues Programme teach important life skills and help to build resilience. It’s simple and it works.

Advocacy. Children don’t have a say in many things that affect their lives. We listen to what they want. We take their concerns to the government. And we campaign for better support and resources.