Drinkaware is an independent charity which aims to reduce alcohol-related harm by helping people make better choices about their drinking.

We achieve this by providing impartial, evidence-based information, advice and practical resources; raising awareness of alcohol and its harms and working collaboratively with partners.

Founded in 2006 by the UK Government, the devolved administrations and the Portman Group, which represented the alcohol industry, Drinkaware is funded by unrestricted voluntary donations from more than 130 organisations. These include UK alcohol producers, retailers, supermarkets, venues, restaurant groups and sports associations.

Our strategy and vision

In our new strategy period, we are moving from a focus on individual behaviour change to societal change.

Many factors influence behaviour, including individual motivation, the wider environment and policy and regulation. We want to see change at a societal level, and create a future where people who choose to drink can make informed choices about their drinking and do it in a low-risk way.
Our vision is to work together to reduce alcohol harm across the UK.